Northstar Report
This report shows the most important daily metrics for our business.
🌟 Average Order Value
AOV is our key northstar metric as it is highly aligned with how much value we deliver to customers.
Output KPIs
Total Sales
▼ -15% growth
AOV
▲ 0% growth
Orders
▼ -15% growth
Paid Orders
▼ -23% growth
Organic Orders
▲ 13% growth
Input KPIs
1. Paid Marketing (Marketing team)
Paid Orders
▼ -23% growth
Total Spend
▲ 0% growth
Cost / Acq.
▲ 31% growth
2. Customer Experience (Product & Customer Service teams)
Next Slot
▲ 4.2% growth
On Time %
▲ 15.0% delta
Returns %*
▲ 2.1% delta
* Returns where customer gave a reason that indicates poor customer experience, e.g. quality, damaged, wrong item, etc.
3. Capacity (Ops Team)
Trucks
▲ 0% growth
Delivery Capacity*
▲ 0% growth
Deliveries
▼ -21% growth
Truck Utilisation
▼ -21% growth
* This assumes an empirical capacity of 10 deliveries per truck per day. In reality this depends on the size of items and the routes.
4. Product Offering (Merch team)
Product Lines
▲ 0.0% growth
Average Price*
▲ 0.5% growth
* Our website currently limits customers to buying one item per order, meaning average price is the same as AOV. Allowing multiple items per order should significantly increase AOV.