Northstar Report

This report shows the most important daily metrics for our business.

🌟 Average Order Value

AOV is our key northstar metric as it is highly aligned with how much value we deliver to customers.

Output KPIs

Total Sales

$3.0k

-15% growth

AOV

$35.06

0% growth

Orders

85

-15% growth


Paid Orders

59

-23% growth

Organic Orders

26

13% growth

Input KPIs


1. Paid Marketing (Marketing team)

Paid Orders

59

-23% growth

Total Spend

$1.1k

0% growth

Cost / Acq.

$18.71

31% growth

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2. Customer Experience (Product & Customer Service teams)

Next Slot

2.63 days

4.2% growth

On Time %

70%

15.0% delta

Returns %*

7.1%

2.1% delta

* Returns where customer gave a reason that indicates poor customer experience, e.g. quality, damaged, wrong item, etc.

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3. Capacity (Ops Team)

Trucks

10

0% growth

Delivery Capacity*

100

0% growth

Deliveries

96

-21% growth

Truck Utilisation

96%

-21% growth

* This assumes an empirical capacity of 10 deliveries per truck per day. In reality this depends on the size of items and the routes.

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4. Product Offering (Merch team)

Product Lines

12

0.0% growth

Average Price*

$35.06

0.5% growth

* Our website currently limits customers to buying one item per order, meaning average price is the same as AOV. Allowing multiple items per order should significantly increase AOV.

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